be

Let

it

The Beatles Shop is a dedicated online store offering a wide range of high-quality merchandise, including t-shirts, hats, posters, and other memorabilia.

Overview

The Beatles are one of the most iconic and influential bands in the history of music, having left a lasting impact on popular culture that still resonates today.

Project duration:
December 2022 to March 2023

The Beatles Shop targets Beatles fans and music enthusiasts who are looking for quality merchandise and a hassle-free shopping experience.

My role:
UX designer designing an app for The Beatles merch store from conception to delivery.

Ob-la-da

Ob-la-di

Understanding
the user

1

Time-consuming and inefficient online searches for Beatles merchandise

Time

Limited availability of Beatles merchandise in local stores or areas

Pain

2

3

Concerns about the, size, quality and durability of merchandise purchased online

points

Accessibility

Trust

A day

life

in the

Problem statement:

Goals

Frustrations

Mike is a head of security in a local fast food restaurant chain. Mike has some bias toward new technologies, he is active keypad phone user and tv watcher. Despite that limited habits he has deep knowledge of latest security technologies and practice a lot. He has age-related farsightedness and needs glasses to interact with screens. He has a granddaughter and is an active buyer of children's toys and entertainment.

As a Beatles fan and head of security, Mike may feel frustrated by his limited vision and technology habits but remains dedicated to adapting and finding solutions to perform his job effectively.

65
Police academy
Albuquerque, NM
Widower, lives alone
Security service

Mike

To protect his family
To get extra money income before his final retirement

A hard

night

day's

Problem statement:

Goals

Frustrations

Kim is successful high class lawyer in HHM law firm. She has good taste in clothing. Due to busy schedule Kim is active user of all hands free technologies, it helps her more efficiently communicate to clients. She is active in her career, often lunches and dines out with clients in restaurants, rarely dines at home. Prefers a formal style of dress, buys expensive suits

I work hard, so I deserved best services during my day off.
Not live up to the expectations of the one you love

36
University
Albuquerque, NM
married
lawer

Kim

To give best service to her clients
To earn respect in the legal community

What

on

goes

Lo - fi prototypes

Paper wireframes

Digital wireframes

Taking the time to draft iterations of each screen of the app on paper ensured that the elements that made it to digital wireframes would be well-suited to address user pain points. For the home screen, I prioritized a quick and easy ordering process to help users save time.

As the initial design phase continued, I made sure to base screen designs on feedback and findings from the user research.

Come

together

Low-fidelity prototype

Product card

Using the completed set of digital wireframes, I created a low-fidelity prototype. The primary user flow I connected was building and ordering, so the prototype could be used in a usability study.

simple and informative

love

me

buy

Can't

I conducted two rounds of usability studies. Findings from the first study helped guide the designs from wireframes to mockups. The second study used a high-fidelity prototype and revealed what aspects of the mockups needed refining.

Round 1 findings

Users are accustomed to making purchases within marketplace applications

Our main competitors are not other bands, such as the Rolling Stones, but rather large marketplaces such as Amazon, Etsy, eBay, and Walmart

Round 2 findings

1

The checkout process has too many unnecessary steps

We need to identify a feature that can increase user retention and provide entertainment value beyond shopping

1

2

2

Paperback

writer

Refining the design

Steeker sheet

of pre-designed graphical elements, such as icons, buttons, or UI components, that can be used by designers as building blocks to create a consistent and visually cohesive user interface design. These sticker sheets are usually created as part of the overall design system to ensure consistency in the use of design elements across the product or brand.

and

shout

Twist

Mockups

Early designs allowed for some customization,
but after the usability studies, I added additional options to color quantity and size. I also revised the design to remove drop-down lists from buttons and deleted the search window from the screen.

The navigation menu is full of Easter eggs for true Beatles fans.

Before

After

forever

fields

Strawberry

Chat Beat

High-fidelity prototype

The second usability study revealed the need to identify a feature that can increase user retention and provide entertainment value beyond shopping
The solution is an AI-powered chatbot called 'Chat Beat' which allows users to converse with any of the four members of The Beatles, providing entertainment value beyond shopping and potentially increasing user retention

The final high-fidelity prototype presented cleaner user flows for purchasing process and checkout.Type R to view splash screen animation

Rustem Galeev
UX / UI designer

in

touch

get